营销是一个有回报和成就感的职业，有无尽的学习和发展机会。角色灵活，可以自由地发展自己感兴趣的领域的技能，并找到自己的位置。

品牌合作在市场上不止一次受挫。建立成功的品牌合作的关键是找到一个能够帮助彻底改变品牌形象并积极改变客户期望的合作伙伴。在这篇文章中，自由撰稿人Laura Bracher探讨了如何打造成功的品牌合作。

如今，营销人员面临着前所未有的挑战。虽然团队正在根据经济形势进行调整，但营销作为一项职能比以往任何时候都更有责任——在不确定的时期引导企业实现增长。

学徒制是人们进入市场营销行业的重要途径。但这一过程对企业有何益处？在这篇文章中，B2W集团的Neil Baker揭示了招聘营销学徒不仅有助于学徒们自己，而且有助于他们的业务发展和繁荣，这在其他情况下是不可能的。

Unless you've been living under a rock these past six months, you'll have heard all about how AI will take our jobs (300 million of them, apparently), the roof over our heads, and perhaps even plan for world domination.

Will new technologies like artificial intelligence (AI) and the metaverse replace marketers?

There is a relatively long history associated with customer journey mapping, which can be traced back to the late 1980s.

What is really happening in the world of video, and how can marketers make sense of this increasingly fragmented landscape to reach audiences with their campaigns and take advantage of what video has to offer brands in 2023?

Last year, 123.5 million US adults used voice assistants at least once per month.

AI is already here.